The Emotional Flaw in Digital Marketing

The Emotional Flaw in Digital Marketing

The promise of digital marketing is automation. Automation lets you reach more people, and for less work. Marketers use form letters, or construct messages in some algorithmic way for example to include a person's name.
What Happened When I Considered Blockchain For My Video Game

What Happened When I Considered Blockchain For My Video Game

Blockchain has long been hyped as good for games. Facebook even changed its name to Meta, saying that the Metaverse was a trillion-dollar opportunity. Even though the Metaverse could be used for shopping and other things, essentially the Metaverse was about experiences, which means games.